Hello, friend!
I’m Kim Underwood—radio girl by afternoon, jewelry enthusiast all the other times, and a big believer in cheering women on to become all God created them to be.
I’m proud to represent jBloom, where meaningful jewelry meets purpose. If you’re looking for personalized pieces that tell your story or a community that builds you up, you’re in the right place. I’ve been doing this for over 10 years, and what keeps me showing up is YOU—the woman ready to bloom with confidence, creativity, and calling.
Let’s connect! I’d love to get to know you and cheer you on.



What We’re All About
Around here, it’s more than just jewelry. jBloom is all about meaning and mission—sharing beautiful pieces that inspire, while also helping women step boldly into their purpose.
I first discovered jBloom over a decade ago and instantly fell in love with how a simple piece of jewelry could carry so much heart. I share jBloom because it reminds women of who they are, whose they are, and all they’re capable of becoming.
A Few of My Favorite Things

Puff Initial Necklace
Say hello to your new favorite necklace.
The Puff Letter is a celeb-inspired, modern take on personalized jewelry—chic, shiny, and totally you. With your fave initial on a dainty, adjustable chain (17″-20″) in stainless or gold stainless, it’s perfect for layering or rocking solo. Cute, classy, and full of main character energy.

PermaLinx
Permanent jewelry that’s as effortless as it is elegant—PermaLinx is custom-fit, clasp-free, and made to stay. No tarnish, no fuss, just everyday sparkle you never have to think twice about.

Subscription Boxes
Bloom Box – Take your look up a notch with our $39 Bloom Box! Each month features a hand-picked, exclusive jewelry set designed to elevate your everyday style. Fresh, fun, and full of fabulous!
Earring Extravaganza – Get ready to sparkle! For just $20/month, you’ll receive an exclusive pair of earrings delivered right to your door. It’s the easiest (and cutest) way to refresh your style—one dazzling drop at a time!
Want 20% off your purchase?
Enter your name and email and I’ll send you the code!